Privacy Policy

Introduction

Smile Plus Homestead (the “Practice”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard your personal information when you visit our website or otherwise interact with us online. It applies to information collected through our website (including any appointment request forms and chat features) and in electronic communications you have with us. This policy does not cover information collected offline in our dental office or any protected health information (PHI) you may provide as part of your dental treatment; such information is handled in accordance with applicable healthcare privacy laws (like HIPAA) and our internal policies. We serve patients in Florida and across the United States and welcome international visitors to our site. Regardless of your location, we aim to protect your information in a manner consistent with U.S. privacy laws and healthcare best practices. By using our website, you agree to the terms of this Privacy Policy.

Information We Collect

We collect information from you in a few different ways. Below are the types of information we may collect and what we do not collect through our site:

Personal Information You Provide

When you fill out forms on our website (such as requesting an appointment or contacting us) or using our chatbot, you may provide personal information. This can include your name, phone number, email address, and other contact details. You may also share general information, such as whether you are a new patient, how you heard about us, or which dental services interest you. We ask that you do not include any sensitive personal health details or medical information in these forms or chats.

Automatically Collected Data

When you use our site, we automatically receive certain technical information about your visit through cookies and similar tracking technologies. This may include your IP address, browser type, device information, pages you visit on our site, the date and time of your visit, and the website that referred you to us. This data is generally anonymous and does not directly identify you; it helps us understand how visitors use our site and improve the performance of our website. (See Cookies and Tracking Technologies below for more details.)

What We Do Not Collect Online

We do not collect any personal health information (PHI) through our website forms or chatbot. Please do not submit confidential health or medical details on the website. Our site also does not allow you to upload files or images, so we do not store any user-uploaded content. Additionally, we do not collect job applications or employment-related information through our website. (If you are interested in employment opportunities, please get in touch with us through other means rather than via our site.)

How We Use Your Information

We use the information we collect for purposes consistent with running a dental practice and providing you with quality service. These purposes include:

• Providing and Improving Services: We use your information to schedule and confirm your dental appointments and to deliver the services or information you request. For example, if you submit an appointment request, we will use your contact information to reach out and arrange that appointment.
• Communicating with You: We may use your email address or phone number to send you essential communications, such as appointment reminders, confirmations, follow-up instructions, or responses to inquiries you send us. (See Communications below for more details on our SMS/text and email messages.)
• Marketing and Promotions: With your consent or if you are an existing patient, we might use your contact information to send occasional marketing or promotional materials, such as newsletters, special offers, or updates about new services. You can opt out of these marketing communications at any time.
• Website Analytics and Improvement: We use data about how visitors use our site (collected via cookies, Google Analytics, Facebook Pixel, and other tracking tools) to understand user behavior and preferences. This helps us improve our website design, content, and overall user experience. It also enables us to measure the effectiveness of our advertisements and outreach, such as tracking the number of visitors who request an appointment after viewing a marketing campaign.
• Safety and Legal Compliance: We may use or disclose your information as necessary to protect the rights and safety of our practice, our staff, our patients, or others. For instance, we will use and share information as required to comply with applicable laws, regulations, court orders, or lawful requests by government authorities. We also may use information to detect and prevent fraud or other security issues on our website.
• Other Purposes with Consent: If we ever need to use your information for a purpose not listed in this policy, we will describe it to you at the time of collection and, if required, obtain your consent.

Cookies and Tracking Technologies

Like most websites, our site uses cookies and similar tracking technologies to enhance your experience and gather data about usage. Cookies are small text files stored on your device by your web browser. They help our website remember your preferences and provide us with aggregate information about how people use our site.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, to collect anonymous statistical data about our website traffic. Google Analytics uses cookies to analyze how visitors use the site. For example, it may record your IP address (with Google’s IP anonymization feature enabled) and data about pages you visit and how long you stay. Google compiles this information into reports that help us understand usage trends on our site. This data is not personally identifiable to us.

Facebook Pixel

We also utilize the Facebook Pixel on our site. This tool helps us measure the effectiveness of our Facebook advertisements and understand what actions visitors take on our website. The Facebook Pixel may record that someone visited a particular page or clicked a specific button on our site. This allows us to show later relevant Smile Plus ads to that visitor on Facebook or to measure when an ad leads to an appointment request. The data collected via the Pixel is provided to us in aggregate form and does not reveal your identity.

Your Choices

You can control or restrict cookies through your browser settings. Most browsers allow you to block cookies or alert you when cookies are being sent. If you disable cookies entirely, please note that some features of our site (such as remembering your preferences) may not work optimally. If you want to opt out of Google Analytics, Google offers a browser add-on to prevent data collection. For the Facebook Pixel, you can adjust your ad privacy settings through your Facebook account to control how your browsing behavior is used for advertising.

We do not use cookies or tracking technologies to collect sensitive personal information, and all data collected via cookies on our site is used in accordance with this Privacy Policy.

Communications

We may contact you using the information you provide (such as your phone number or email address) to communicate about appointments and our services. Specifically:

• Appointment Reminders and Updates: If you schedule an appointment with us, we will send you appointment-related messages. These may include appointment confirmations, reminders as the date approaches, and follow-up communications after your visit. We typically send these via text message (SMS) or email (standard message/data rates may apply for SMS). These communications are essential for your care, so even if you opt out of marketing messages (see below), you will continue to receive critical appointment reminders and notices.
• Marketing & Promotional Messages: With your permission (for example, if you have opted in or if you are an existing patient as allowed by law), we may occasionally send you marketing communications. These could be newsletters, oral health tips, special offers, or updates about new services at Smile Plus. Such messages might be sent via email or SMS.
• Your Choices for Communications: You can opt out of marketing or promotional emails by clicking the “unsubscribe” link included in those emails. For text message promotions, you can opt-out by following the instructions in the message (for example, replying “STOP” to a promotional SMS). You may also contact us directly to be removed from our marketing lists. Please note that opting out of marketing messages will not affect our ability to send you non-promotional, service-related communications, such as appointment reminders or billing notices.

Data Security

We take the security of your personal information seriously. Smile Plus implements a variety of administrative, technical, and physical safeguards to protect the data you provide. For instance, our website is encrypted using Secure Socket Layer (SSL) technology to protect the information entered into online forms. You can usually see a padlock icon in your browser’s address bar, indicating a secure connection. We also maintain secure networks and use firewalls to guard the data collected. Internally, we limit access to personal information, allowing only authorized personnel who need the data to perform their duties (for example, to schedule appointments or send communications). Our staff is trained in patient privacy and data protection.

While we strive to protect your information, please note that no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of information. However, we continuously update our security measures to adapt to new threats and to protect your privacy. In the unlikely event of a data breach that affects your personal information, we will follow all applicable laws and regulations to notify you and the proper authorities.

Data Sharing

Smile Plus respects the confidentiality of your personal information. We do not sell or rent your data to third parties for their marketing use. In general, we also do not share your information with any outside parties except in the following circumstances:

• Service Providers (Limited Sharing): We may share your information with trusted third-party service providers who perform services on our behalf. For example, we might use an external platform to send appointment reminder texts or emails or a company to host our website and manage our analytics. These service providers will have access to the personal information needed to perform their functions. However, they are contractually obligated to keep your information confidential and use it only for our specified purposes.
• Legal Obligations: We may disclose personal information if required to do so by law or legal process. For instance, if we receive a court order, subpoena, or a lawful request from law enforcement, we may be required to provide the requested information. We may also share information when necessary to detect or address fraud or security issues or to protect the rights, property, or safety of Smile Plus, our patients, our staff, or others.
• Business Transfers: If Smile Plus is ever involved in a merger, acquisition, sale of assets, or other business transaction, customer information (including data collected through our website) may be transferred to the successor or new owner as part of that transaction. If such a transfer occurs, we will ensure that your information remains protected as described in this Privacy Policy, or we will notify you if your information will be handled in a materially different way.
• With Your Consent: In any situation not covered above where we might need to share your personal information, we will do so only if you give us explicit consent. For example, if you ask us to coordinate with another healthcare provider and share information, we would only do so with your authorization.

SMS/Text Message Privacy

If you have opted in to receive SMS/text messages from Smile Plus, we are committed to protecting your privacy in connection with these communications.

• No Data Sharing: All SMS/text messaging opt-in data and consent information will not be shared with any third parties except as required to facilitate message delivery through aggregators and service providers who help operate our SMS system.
• Marketing Restrictions: Your mobile number and related messaging data will never be sold or shared with third parties or affiliates for marketing or promotional use outside of Smile Plus.
• Limited Use: Your SMS opt-in data will be used only for purposes you have explicitly agreed to, such as appointment reminders, service notifications, follow-ups, receipts, customer service communications, or promotional messages if you’ve opted in to receive them.
• Opt-Out Control: You may stop receiving text messages from Smile Plus at any time by replying “STOP” to our messaging number, +1 (786) 572-0250. After you send “STOP,” we will send a final confirmation SMS and immediately remove your number from our SMS list.

Please refer to the full Terms of Service for additional information regarding your rights and responsibilities when using our SMS services.

Your Rights

It’s essential that you remain in control of your personal information. Depending on the laws that apply to you (for example, specific state or country laws), you may have some or all of the following rights regarding your data:

• Access and Correction: You have the right to request information about the personal data we hold about you. You may also request that we correct or update any inaccurate or outdated personal information (such as your contact details). If you would like to review the information we have on file or need to update your details, please get in touch with us, and we will be happy to assist you.
• Opt-Out of Marketing Communications: You have the right to opt out of receiving marketing emails or texts from us. As noted above, you can do this by using the unsubscribe link in an email or texting “STOP” in response to a promotional SMS. You can also contact us directly to request removal from our marketing lists. Please note that even if you opt out of promotional messages, we may still send you non-promotional communications, such as messages about your appointments, treatment, or billing.
• Deletion (Right to Be Forgotten): You can request that we delete the personal information we have collected from you through the website. We will honor such requests in accordance with applicable law. For example, if you provided us with your email address through our website and no longer wish us to have it, you can request that we remove it from our records. Please note that there may be instances where we need to retain certain information (for example, to fulfill a service you requested for our internal record-keeping purposes or to comply with legal requirements). If that is the case, we will inform you about why we need to retain specific data.
• Cookies and Tracking Choices: As described in the Cookies section above, you have choices regarding cookies and online tracking. You can adjust your browser settings to refuse or delete cookies. You can also use browser extensions or opt-out tools provided by certain services (like the Google Analytics opt-out browser add-on) to prevent data collection. Additionally, advertising industry groups offer opt-out pages (such as the Network Advertising Initiative or Digital Advertising Alliance websites) to help you manage targeted ads.
• Do Not Track: Some web browsers have a “Do Not Track” feature that signals your preference not to be tracked across websites. Our website currently does not respond to Do Not Track signals. However, we only use your browsing data as described in this policy for analytics and to improve our site experience.
• No Discrimination: If you exercise any of your privacy rights (for example, opting out of marketing or requesting data deletion), we will not discriminate against you. You will continue to receive the same quality of service from us.
• No Sale of Personal Data: We do not sell your personal information to any third parties. (For California residents: because we do not sell or share personal data for third-party marketing, there is no need for you to submit a “Do Not Sell My Personal Information” request.)
• International Visitors: If you are accessing our site from outside the United States, please be aware that any information you provide will be transferred to and processed in the U.S., where our servers and operations are located. By using our website or providing information, you consent to this transfer and processing of your data under U.S. privacy standards. We will protect your information as described in this Privacy Policy. If you are in a region with data protection laws, such as the European Union or the United Kingdom, you may have certain additional rights regarding your data. We will endeavor to honor these rights in accordance with applicable laws.

Children’s Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from anyone under the age of 13. If you are under 13, please do not submit any forms or provide any information on this site. Parents or guardians: if you believe that a child under 13 may have provided us with personal information online, please get in touch with us immediately. We will promptly take steps to delete such information from our records.

Changes to This Policy

We may update or modify this Privacy Policy from time to time. If we make changes, we will post the revised policy on this page with a new effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If changes are significant, we may also notify you through additional means, such as a notice on our website or an email alert, if we have your contact information. Your continued use of our website after any changes to this Privacy Policy means you accept those changes.

Contact Information

Practice Name: Smile Plus
Address: 930 North Krome Avenue, Homestead, FL 33030, USA
Phone: (305) 247-5161
Email: [email protected]

This Privacy Policy is effective as of May 28, 2025.